Earn.com Blog

One of the Biggest Keys to Success

I meet with small business owners on a daily basis. Many of them have a focus on obtaining the most financing they can get, as quickly as possible. This is a good mindset, but it’s not a holistic way to look at your business. Financing is important, but learning how to market your business in an inexpensive, effective way, quickly mitigates the amount of financing you’re going to need.

One of the most important areas a small business owner needs to focus on is how to market their business. This includes both online and offline marketing. It needs to focus on not only securing new customers, but reselling to your current customer base. Driving up the lifetime value of a customer is the fastest, least expensive way to grow your business.
After spending my entire career at fortune 100 companies, I finally decided it was time for me to be my own boss. I opened my consulting company about 4 years ago. I had acquired a large amount of contacts over the years and had little trouble signing up the first several customers.

About a year into it, I had exhausted my contacts. The economy was slowing and it became more and more difficult to get referrals into new leads. Things were not looking good.
I had known David Gass since college and we chatted with each other about three times per year. He asked me how my business was doing. I explained the problem. I told him I didn’t have the deep pockets to mount a marketing campaign. He laughed at me. I knew I must have said something dumb. David only laughs at me when I miss something obvious.
David went on to describe dozens of easy and inexpensive ways to market my business. Some focused on getting clients I already had to spend more with me. Others focused on acquiring new clients. I implemented his suggestions and quickly built a 6 month backlog of work. The information he shared saved my business.

For the first time ever, David and the Earn.com Advisor team are dedicating a 2 day seminar to this topic. It’s taking place in Las Vegas on July 16th and 17th. I strongly encourage you to attend this live event. I can tell you the information that will be covered will help you grow your business and give you a serious edge over your competition.

To give you a little preview of the Seminar, David Gass will be interviewed on a live webinar THIS FRIDAY June 19th at 1pm Pacific time. Marketing your small business will be the focus of the interview. David was able to build Business Credit Services from a 1 person operation to a multi-million dollar member of the Fortune 5000 Fastest Growing Businesses by using the tips and tricks he will share with you in this webinar. The webinar is FREE to attend, so book now!

Want to attend the FREE webinar? Click here
Want to register for the July 16th and 17th Event in Las Vegas? Click here

Joel Blakley
Director of Operations
www.earn.com